Headshots are essential tools for connecting with your customers and clients. When people find you online, they decide whether or not to spend money on your service or product. One of the first questions they will ask is, “Who is this business?” Your customers need to easily find authentic photos of the people behind your business.

Headshots of your team are the most essential tools you can use to build brand trust, and professional photos will also communicate quality to your customers. To help you look your best, I’ve put together this guide about what to wear for headshots. You’ll also find makeup tips, as well as general ideas for preparing for professional photos.

Large patterns take over the photo. Solids are best for headshots. Some prints can work when layered with solids over the top. For example, a medium-sized floral print under a solid top can be very flattering and add some visual interest to your photo. Avoid really tight patterns or tight prints, like tight pinstripe or polka dots.

Most photographers will tell you not to wear all black or all white. I really love all black for black and white portraits, and if white is in your color palette, a white button-up can be a clean, classic look (wear a no-show white cami underneath).

• Lawyers, government employees, or people working in more conservative industries should wear darker and more formal clothing.
• People working in start-ups or less traditional industries can wear more casual clothing for headshots.
• Artists can do just about anything, but don’t wear anything that will detract from your face.

Choose Moderately Open Necklines

• The best necklines for photos are modest V necks or boat or crew necklines.
• Avoid turtlenecks or scarves that can’t be loosened around your neck. Turtlenecks make you look like you have no neck, and in photos, they can make you look out of proportion.
• Avoid low necklines that you’ll be tugging on. Showing too much skin right near your face is also just not flattering and detracts from your face.
• Avoid buttoned shirts that are too tight around your neck. If you wear a buttoned shirt, it should fit without causing bulging.

Do Not Wear Tight Patterns or Tight Textures

• No tweed (synthetic print or real) or tight patterns. All of these textures and patterns can create a moire effect in photos viewed online. This effect looks like wavy lines that dance around on clothing on a screen but not in real life.
• Avoid small polkadots, pinstripes, small checks and tight patterns of any kind.

Wear Long Sleeve or Three-Quarter Length Sleeves

• Long sleeves or three-quarter sleeves look more professional. Because I typically have you turned at an angle to the camera, your arms will be the most camera-forward part of you. Unless you absolutely love your arms, you will want longer sleeves. 
• If you decide on a tank top or sleeveless top, bring a sweater along too for a few shots.

• The best necklines for photos are modest V necks or boat or crew necklines.
• Avoid turtlenecks or scarves that can’t be loosened around your neck. Turtlenecks make you look like you have no neck, and in photos, can make you look out of proportion.
• Avoid low necklines that you’ll be tugging on. Showing too much skin right near your face is also just not flattering and detracts from your face.
• Avoid buttoned shirts that are too tight around your neck. If you wear a buttoned shirt, it should fit without causing bulging.

Do Not Wear Tight Patterns or Tight Textures

• No tweed (synthetic print or real) or tight patterns. All of these textures and patterns can create a moire effect in photos viewed online. This effect looks like wavy lines that dance around on clothing on a screen but not in real life.
• Avoid small polkadots, pinstripes, small checks and tight patterns of any kind.

Wear Long Sleeve or Three-Quarter Length Sleeves

• Long sleeves or three-quarter sleeves look more professional. Because I typically have you turned at an angle to the camera, your arms will be the most camera-forward part of you. Unless you absolutely love your arms, you will want longer sleeves. 
• If you decide on a tank top or sleeveless top, bring a sweater along too for a few shots.

Wear Layers for Headshots

• Layers work well for headshots, but be strategic about fit and color. Lighter colors should be underneath, with darker colors over the top in suit jackets and blazers. 
• If you don’t love your midsection, pick a jacket, sweater, or blazer that can be buttoned.

Make Sure Clothing Fit is Right

• Clothing should be well-tailored and fitted.
• Avoid baggy or loose clothing, as it will make you look larger in photos.
• Avoid fabrics that are clingy or shiny, especially thin, stretchy polyester or velvet. These fabrics highlight every bump and crease. Do not wear silver or shimmery gold.
• Avoid wearing something that is too tight, as this can lead to bulging.
• Longer shirts are best if you plan to be untucked. They elongate your torso and hide mid-section insecurities.
• Avoid shoulder pads in jackets and suits. Shoulder pads make you look boxy and wide and can convey tension rather than relaxation.

Look Put Together and Tidy

• Arrive with clothing pressed and lint-free. If you are wearing a shirt that wrinkles easily, hang it up and put it on right before photos to avoid it getting wrinkled in the car.
• Wear the right bra for the shirt you will wear. Make sure the color won’t show through. Watch for lines and seams from bras that might show through shirts. If you are going strapless or with a tank top, wear a strapless bra (but again, I generally don’t recommend sleeveless or short sleeves for headshots).
• Avoid logos of any kind, unless they are your company logo.

In general, keep makeup natural. Aim for an everyday look, but be strategic about applying it with the following tips.

Protect Your Skin Before Your Session

• (summertime) Wear sunscreen in the weeks leading up to your shoot! Racoon eyes or peeling skin are not fixable during edits.

• Don’t get anything waxed or threaded the day of or the day prior to your photos. Waxing or eyebrow threading can lead to redness. Avoid any major skincare treatment in the same week as your photos.
• Schedule a haircut a couple weeks in advance rather than right before your session, just in case you don’t love it or in case you need a little time to learn to style it.

Foundation

• Avoid shiny, glowy, or dewy makeup, like those that contain minerals or sunscreen.
• Use a matte foundation that matches your skin tone and blends well with the skin color on your chest and neckline. Don’t apply foundation too thick; it will cake and enhance wrinkles.
• For more mature skin, use a thin liquid foundation rather than a thick liquid or powder foundation.  Thick makeup settles into fine lines and wrinkles and makes you look older. Opt for a light foundation with a touch of moisturizing quality, then cover any noticeable shine with a translucent powder.
• If you have makeup with some shine, use a loose, matte finishing powder over the top, like Laura Mercier’s Translucent Finishing Powder.
• Use concealer a bit more liberally than normal to cover any blemishes, but make sure it’s blended well.

Natural Lipstick with Slight Shimmer

• DO NOT wear super bold/dark lipstick. Lipstick should be one shade darker than your natural color, and it should stay in line with your color palettes. Dark tones make your lips look thinner.
• Wear lipstick with a slight shimmer or gloss. Matte lipstick also makes your lips look thinner.
• Avoid strong lip lines and avoid going outside your natural lines to make your lips appear bigger.  Both are picked up easily on camera and look strange.

Neutral Eye Makeup

• Eyeshadow should be in neutral tones.
• Highlight with a matte ivory or white shade under the browline to make eyes appear more open. Concealer sometimes does the trick.

• Avoid fake lashes, especially really long ones, as they also tend to close down your eyes, add shadows under your eyes and make eyes appear smaller.
• Use black mascara. Brown is too light for photos.

Jewelry Should Be Tasteful and Minimal

• I love jewelry, but try to keep it somewhat subtle so it doesn’t distract from your face.
• Try to avoid anything super flashy, shiny or sparkly to avoid it catching light and becoming a distraction.

Keep Hair Shiny and Natural

• Only use products that enhance shine. Don’t use mattifying products (be careful with dry shampoos on this front!).
• Do your hair in a style you typically wear. Photo day is not the day to try a new style.
• Do not wear your hair in a bun or ponytail. It can look like you don’t have hair, or if your head is turned, like you have a big bump on one side.
• Bring a comb or brush and some hairspray with you.
• Wear facial hair the way you normally would. If you’re normally clean-shaven, use an electric razor to avoid redness.

I realize this is a lot to process! Please reach out if you need help deciding what to wear for headshots or if you have any questions. Of course, these are general tips, not hard and fast rules that apply to everyone all the time.